formula(iq) is a platform for engineers that facilitates the sharing of sophisticated formulas. The program allows for both individuals and teams to come together in solving complex problems, and stores the solutions for both internal effeciency and overall productivity.

Inspired by the basic formula structure I designed an identity that establishes a direct connection to the subject matter. I expanded on the system by creating a series of icons, and illustrations influenced by the pixelated imagery of a graphing calculator, which can be used flexibly across the web, print, and within the program itself.

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Work completed for Always Creative

DESIGN: Levi Huddleston

ILLUSTRATIONS: Levi Huddleston