The Black Sheep Agency is a cause-based strategic branding agency from Houston dedicated to accelerating impact by infusing social responsibility into PR, marketing + social media.

Black Sheep approached Always Creative to create a new brand identity system. Honing in on their rebellious voice and passion for helping socially conscious corporations, we designed a unique system based on protest imagery and artistic influence. We built the system around a three part outline of a sheep that is intended to be filled with illustrations, textures, and patterns representative of the specific client or cause black sheep is focused on at any given time. Starting with textures and patterns from Berlin-based artist Damien Tran, we implemented a strategy which can be used across various media platforms.

 

+

=

For the full experience with the design system and schema please visit The Black Sheep Agency website.

For the full experience with the design system and schema please visit The Black Sheep Agency website.

COMPANY: Always Creative

CREATIVE DIRECTION: Roby Fitzhenry & Tyler Swanner

TEXTURAL ILLUSTRATIONS: Damien Tran

WEB DEVELOPMENT: Jeremy Wynn

DESIGN: Roby Fitzhenry, Tyler Swanner, & Levi Huddleston

CONTENT CREATION: Gene Morgan

PROJECT MANAGEMENT: Jeff Blickenstaff